Professionally taken photos are the best marketing investment you could make. Full stop. Here are some from photo shoots we helped to organise
Photographs play a crucial role in influencing customers. They create the first impression of your product or service. If that impression is good, they may read on. If that impression is bad or even neutral, your description may not be read, and you will have lost potential sales. We see so many poorly taken photos we wonder why they are being used in advertisements when they are actually 'unselling' the business.
Investing in professionally taken quality images is a no-brainer, particularly if your product or service offering is compelling. It's a marketing investment that will boost your profile, and will make it more likely that your photos will be shared. Great photos will deliver you increased business. However, you need to make sure your top-quality images are informative, well-composed and are likely to connect to the customers you are targeting.
There are lots of do's and don'ts, tips, and tricks for organising photo shoots. It's not just about selecting the photographer. There are many things to consider - from understanding what the camera sees to the use of models, permissions, props, colours, and sometimes locations.
Below is a selection of shots from a few photo shoots we have helped to organise with great clients.